I'm Gianluca Gini, a coding-loving product designer at Soldo, and the creator of Geenes.app

I enjoy problem-solving with a diverse skill set, including user research, design work, and coding. I value teamwork and efficiency, and find gratification in my team's career growth and amazing work.


Something I did

Soldo Design team — growing it from 1 to 14 designers. Championing a design thinking approach to deliver great mobile & web experiences

Geenes.app — I designed and developed an application to help designers and developer creating colours systems

How ChatGPT and AI helped me to fail quickly. — A journey to create a marketplace for sustainable products.

HistoryChallenge.club — A game I designed and developed. Inspired by Wordle and about history.

Manifesto

Research

Understanding our business model and users is crucial. What pain points do users face? How can I address them while aligning with our company’s goals?

Clarity

My goal is clarity. I tackle one message at a time. I don’t assume anything; consistency matters. Whether it’s positions, patterns, or visual elements, I keep them steady.

Be Humble

I step into users’ shoes. Their problems become mine to solve. Feedback is essential, and I check my ego at the door.

Declutter

I follow a “less is more” approach. By reducing clutter, I lighten the load on users. Whitespace is my ally—it provides breathing room.

Words

I believe in using words that resonate with people. Simplicity is key. Users have a limited attention span, so I make sure to highlight what truly matters.

Delight

Empathy drives me. I remove pain points and infuse delightful elements. Memorable experiences bypass obstacles.

Skills

UI Design
100
UX Design
100
Prototyping
90
Design Strategy
80
Coding
70
Team Leadership
70
Motion Design
60
UX Research
60

If you're interested in how I lead a design team, tackle design challenges, and set up our design systems, please take a look at a selection of my work.